For a long time, we were told that you have to choose one path, one profession, one identity, and this pressure has always been especially strong for women, as if clarity equals choosing one direction and staying there forever, even if something inside you keeps pulling you elsewhere.

But real life does not work like that, and honestly it never did.

Back in 2015, a TED Talk by Emilie Wapnick about multipotentiality went viral and reached over 27 million views

And yet, more than a decade later, we still ask children the same question:

“Who do you want to become when you grow up?”

as if there is only one possible answer and as if identity is something fixed instead of something that evolves.

The truth is that people are rarely just one thing, and the more you actually live, the more obvious it becomes that you can build, stop, restart, change directions and experience multiple lives within one lifetime without losing yourself in the process.

That is exactly how my life has always felt, not like a straight line but like parallel tracks, where dance and business never replaced each other but kept growing side by side

@olga__kokoshko / Instagram

Dance makes me feel alive in a way nothing else can, while business reminds me that I can dance, lead and be a Big Mama Boss. For a long time these identities were competing inside me as if one of them had to win, but now I see something completely different, because together they create a combination that actually makes me whole.

And I am far from the only example.

Take Tory Burch, her story did not start in fashion. It started in a very active lifestyle with tennis, golf and constant movement as a natural part of life, not something separate from work or identity.

She was not trained as a designer, but built her eye for style from real women and real life, noticing what works when the body is in motion and when life is not static.

Tory Burch / © The New York Times

When she launched Tory Burch LLC, it grew directly out of that lived experience.

What started as a personal way of living became a global brand without ever losing its foundation in movement and everyday physical life.

Then there is Simone Biles, who is often described through a single lens as one of the greatest Olympic gymnasts of all time, but that description alone does not capture the full picture of who she has become.

Beyond her achievements in sport, she has become a strong and visible voice in conversations about mental health, openly speaking about pressure, limits and the importance of stepping back even at the peak of success, which already moves her far beyond the identity of an athlete.

And then she expands again, stepping into a completely different space by opening her first restaurant, Taste of Gold, in March 2026 at George Bush Intercontinental Airport in Houston, showing that growth does not require abandoning one identity for another but can instead be an ongoing process of adding new layers.

Simone Biles / © Getty Images

There is also a story that completely reshapes how we think about timing and what is “too late”.

Ernestine Shepherd became the world’s oldest female bodybuilder, but what makes her story truly striking is not just the title but the fact that she only started at the age of 56, at a point when many people already believe their main chapters are behind them.

She did not approach it casually or treat it as a small lifestyle change but fully committed to it, continuing to train and compete well into her 80s, which challenges the idea that there is a fixed timeline for becoming someone new and shows that you can build an entirely different version of yourself at any stage of life.

Ernestine Shepherd / © @shepherdernestine (Instagram)

And maybe this is where the perspective shifts even more, because as life expectancy increases, we are not limited to a single career or identity in the way previous generations might have been.

The longest recorded human life belongs to Jeanne Calment, who lived to 122, and if you really think about that number, it no longer represents one linear story but multiple chapters, multiple reinventions and multiple versions of yourself within one lifetime.

Across all these stories, there is one detail that keeps appearing again and again, and that is movement, which is why I want to bring the focus back to dance, not just as an art form but as a powerful tool.

Dance is exceptionally effective for the brain because it combines physical movement, cognitive engagement and emotional expression at the same time, creating new neural pathways and supporting neuroplasticity, and according to Harvard Medical School it is even used in the treatment of people with Parkinson’s disease.

From my personal experience, dance changes the way you appear, the way you present your ideas and the way you feel about yourself, and all of these factors directly influence how you show up in business, how you lead and how you communicate with others, while also giving access to deeper layers of the nervous system that I could not reach through therapy or business coaching alone.

Having gone through this journey myself, I genuinely want every woman to allow herself to explore beyond a single defined path, to discover hidden identities, to uncover talents that have not yet been fully expressed and to follow interests that might not make logical sense on paper but feel absolutely right internally.

To celebrate this idea of being multipotential, we are launching a vibrant dance event for businesswomen.

Mark your calendar for May 9, follow ALL EYES ON US for updates—and be the first to know when registration drops.

Keep Reading